The skyrocketing cost of wheat has turned rice into the go-to food grain. It helps that global surplus rice stocks are at a record high. High wheat prices are deterring the use of the grain for both food and feed. ICE feed barley futures for the United Kingdom are now rivaling the price of milling wheat. Food use of barley would also be expected to benefit except global surplus stocks of this grain are at record lows. In fact, barley currently looks undervalued relative to wheat. In the major barley producing countries, three-quarters of the grain is used for animal feed. This is despite barley having some superior nutritional benefits over wheat, such as a larger amount of fiber and beta-glucan. But barley has always been viewed as...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.