World Perspectives
livestock

Final COOL Rule; Chicken Supply; Eggs

One apparent impact from the repeal of COOL for beef and pork could be seen by reviewing the origin of feeder pig receipts. Among the 86,698 receipts, about 31.6 percent or about 27,697 of the total were from Canada. Final COOL Rule USDA’s Agricultural Marketing Service published the final rule for country-of-origin labeling (COOL) yesterday. The 2016 omnibus appropriations bill repealed COOL for beef and pork, both muscle cuts and grind, and USDA stopped its enforcement on 18 December. The action was of course due to the case brought against the COOL statute by Canada and Mexico in the WTO.COOL is still in place for chicken, lamb, goat, farm-raised and wild-caught fish/shellfish, peanuts, pecans, macadamia nuts and ginseng as well as per...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

Mercosur Regional Analysis

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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