Flights of Fancy In response to a recent WTO ruling on respective subsidies for Airbus and Boeing aircraft, USTR announced the proposed retaliatory tariffs against European aircraft and core agricultural products like dairy, seafood and wine. Brussels immediately said it would retaliate against American goods with tariffs that are bigger than those imposed by the U.S. Both Washington and Brussels have conflicting accounts of what the WTO dispute settlement panel concluded in the 14-year-old case. Each claimed to have won greater retaliation rights than the other, which will only be settled when the WTO panel opines the actual monetary figures allowed. Meanwhile, China has reportedly agreed with the EU to intensify discussions regarding int...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.