Food for the Illiterate Deceptive food marketing is rampant because it is successful. However, the most belittling approach is the little words campaign. For example, the KIND company’s “granola bars” use the slogan “Ingredients you can see & pronounce.” According to Wikipedia, Daniel Lubetzky started the company due to concern “about unhealthy snacking choices and the rising obesity and diabetes epidemic in America.” Never mind that his answer to the problem was not fruits and vegetables but the somewhat nonessential snack bar, some containing 9 grams of sugar and 2 grams of saturated fat. They are of course “gluten free” and are “Made with 5 SUPER GRAINS.” However, th...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.