World Perspectives

Food for the Illiterate; Contract Sanctity for Energy

Food for the Illiterate Deceptive food marketing is rampant because it is successful. However, the most belittling approach is the little words campaign. For example, the KIND company’s “granola bars” use the slogan “Ingredients you can see & pronounce.” According to Wikipedia, Daniel Lubetzky started the company due to concern “about unhealthy snacking choices and the rising obesity and diabetes epidemic in America.” Never mind that his answer to the problem was not fruits and vegetables but the somewhat nonessential snack bar, some containing 9 grams of sugar and 2 grams of saturated fat. They are of course “gluten free” and are “Made with 5 SUPER GRAINS.” However, th...

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Recent Market Volatility Increases Futures Mispricing

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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