Food versus PopulismPresident-elect Donald Trump’s selection of RFK, Jr. to oversee a food system that he wants to remake without chemicals and ultra-processing, or mega farms, or seed oils, is going to be both fun and excruciating to watch. The sheer mass of the food-sector battleship should be understood when considering such a course change. Cynics simplify food costs into corporate greed. Einstein liked making it simple but warned against simpler. There is no elegant solution for what is being suggested. The system is built to have millions of people make daily deliveries of over a trillion calories of safe food at the price points demanded, regardless of geographic location, and in various forms (shelf-stable, refrigerated, frozen...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.