World Perspectives
wheat

Fostering Rice for Flour Unsustainable

South Korea has had a problem. Its farmers insist on growing rice while its consumers are increasingly switching consumption to wheat-based products. For the second time in recent years the government has contrived a subsidy plan to reduce rice output in favor of wheat or soybeans. It provides incentives for production, sales,and technical support for the milling industry. The latter is being encouraged to use rice flour in lieu of wheat flour. At a time when global rice supplies are at their tightest in seven years, the government is even discouraging the use of higher yielding rice varieties.  The effort is having some success, but it isn’t sustainable for many reasons, though first and foremost is economics. In South Korea, t...

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On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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