South Korea has had a problem. Its farmers insist on growing rice while its consumers are increasingly switching consumption to wheat-based products. For the second time in recent years the government has contrived a subsidy plan to reduce rice output in favor of wheat or soybeans. It provides incentives for production, sales,and technical support for the milling industry. The latter is being encouraged to use rice flour in lieu of wheat flour. At a time when global rice supplies are at their tightest in seven years, the government is even discouraging the use of higher yielding rice varieties.  The effort is having some success, but it isn’t sustainable for many reasons, though first and foremost is economics. In South Korea, t...