Fracturing Food Major food processing companies (Unilever, Tysons, Campbell Soup Co., Nestlé, Dean Foods and Mars) have quit the Grocery Manufacturers Association, reportedly over its continued defense of the food products that have traditionally brought profits to the industry. Now the Des Moines Register newspaper advocates that those companies force the changing of farming practices through their purchasing requirements. Farm groups are likely to push back. In the end, however, producers and processors are motivated by profit, and the marketplace wins regardless if the science behind some of the trends is flawed. Fracturing Politicians European Parliamentarians (EPs) are fairly quick to adopt the anti-farm and food chemistry hy...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...