World Perspectives

Friend-shoring Agriculture; Import Sensitivity

Friend-shoring Agriculture When the EU-U.S. Trade and Technology Council (TTC) platform was launched last fall, there was no war in Ukraine, and there was no mention of food. The second TTC meeting concluded today focused heavily on Russia and includes a new dialogue on changing the current food system. Not only did Russia disrupt agricultural trade with its war on Ukraine and the blockade of its ports, but its disinformation campaign has placed blame for global food insecurity on western sanctions related to the war. This angle has even been echoed by the Chinese national running the UN’s Food and Agriculture Organization, Qu Dongyu.  By weaponizing food, Russia has forced its inclusion in the transatlantic policy agenda, thou...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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