Future Industry Impacts The push toward shorter supply chains and plant-based food products will have perverse impacts on the food marketing industry. For example, eating local runs directly counter to the use of geographic indicators, which seeks to protect and promote the sale of food in non-local origins. Similarly, the use of geographic indicators is a protection of traditional monikers for food, which runs counter to the current effort to call plant-based liquids “milk,” or naming non-animal proteins “meat.” The naming of food has historically been malleable, but the current conflicts involve more highly visible market structure than in years past.  Minimum Wage and Farm Labor The current debate over the...