World Perspectives

GI Attack; Natural GMO’s

GI Attack Transatlantic relations under a President Biden may be less verbally kinetic than under President Trump but U.S. agriculture is not going to go down quietly. Groups have been meeting and strategizing how they will counter the EU’s latest efforts to create novel ecological production standards and then foist them on other countries. They have also just obtained a second letter from the U.S. Congress demanding that the White House defend the industry against the EU’s geographical indicators. They charge that Brussels undermines the use of what they claim are “common food names and traditional wine terms.” It is unlikely that even a President Biden can alter Europe’s course at protecting the historical...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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