World Perspectives

GMO’s 50 Years On

More than 50 years after direct genetic modification was first identified, and nearly three decades after GMO crop production began in the U.S., it is still a controversial technology in many parts of the world. Opposition to GMO’s remains strong in Africa where just four countries have approved the technology. The effort to adopt a pest resistant and drought tolerant maize in Nigeria remains stifled by groups making outlandish claims about harm from GMO’s. The Nigerian maize yield is less than a fifth that of the U.S., and it has the highest rate child stunting in the world. Yet opponents prevail in blocking the technology.  In the U.S., most of the corn, soybean and cotton crops are genetically modified. Opponents have n...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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