World Perspectives
softs

Going up with a Bang

A futures contract that persistently moves up or down by just a penny or two each day imposes its own burden on the market. While speculators are said to prosper from volatility, and sellers want higher prices and buyers prefer them lower, everyone prefers a story. Apparently, the cotton market is boring everyone involved. It has traded in the same 69₵ to 72₵ range for months, and the October WASDE failed to provide any other direction. 

While the U.S. cotton market has seen volatility in recent years, over three-quarters of it is exported to the world market, which has been flatter than a pancake for years. 

The lack of demand growth against synthetics has been a challenge. Expectations lean bearish. However, war-torn Ukrai...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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