It is said that grain traders seek certainty, but grain markets thrive on uncertainty. The days since USDA released its WASDE on 12 August have offered the latest example of this dichotomy. Of course when it comes to grain markets, seldom are potential market-moving factors ever certain. However, widely-held collective opinions can sometimes assume the mantle of certainty, no matter how undeserved. That seems to have been the case leading up to last Friday’s WASDE. With the help of numerous crop scouts crisscrossing the Corn Belt, traders had largely convinced themselves that the bizarre wet weather conditions last spring resulted in lost corn acres and more soybean acres but sharply lower yield and production prospects for both. Fol...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.