World Perspectives
wheat

Grain Substitution

Grain producers saw the value of their output fall in 2023 and the best they can hope for in 2024 is to stem the bleeding. Meanwhile, Europeans are frustrated as the price of cocoa has risen more than 50 percent over the past year. Asians are frightened as the price of rice has risen nearly 40 percent over that same period. Rice is a staple food crop and consumes a large share of disposable income, making an outsized inflationary impact. Asia produces and consumes most of the world’s rice and and very little of it is traded. India is the largest exporter and it imposed a ban on non-Basmati white rice exports to trim inflation. Now there is concern that other suppliers could do the same. Traditional consumers of rice might hold fear,...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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