The JBS beef plant in Greeley, Colorado, went on strike yesterday. Today is day two of the labor shutdown. The Greeley plant can process about 6,000 head per day, or 5 percent of the U.S. beef supply. This is a major disruption. Notably, it comes on the heels of Tyson closing its plant in Lexington, Nebraska, and cutting production in half at its Amarillo, Texas, plant by eliminating a second shift. Amarillo processes about 6,000 head per day, now down to 3,000 head, and Lexington processes about 5,000 cattle per day. The supply of cattle has been at its lowest since 1951. As a result, Live Cattle futures closed higher yesterday, with the April 2026 contract settling at $233.25/cwt, up $2.35 on the day. Feeder cattle also finished sharply h...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...