Hard Hit with Benefits U.S. agriculture will likely bear the brunt of retaliation by trading partners responding to Mr. Trump’s tariff war, but it could also be the largest beneficiary. Various capitals easily calculate that U.S. farmers strongly supported Trump for President, with farming dependent counties providing an average of nearly 78 percent support. To make the tariff war painful for the White House, hit American farmers. But countries that are negotiating with the U.S. are concurrently looking at offering trade concessions favorable to American farmers. Examples include Tokyo, which the Japan Times says is looking at concessions involving rice and soybeans, and maybe beef and potatoes. It is trying to favor a Trump constitue...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.