Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The USDA’s annual Agricultural Outlook Forum (AOF) featured the agency’s first look at the 2026/27 balance sheet for the major U.S. crops and livestock products. For corn, wheat, and soybeans, this year’s numbers were in line with expectations and did not spark much reaction f...
Dry bulk ocean freight markets are once again seeing diverging trends across the Atlantic and Pacific basins. Key to this divergence is the Chinese Lunar New Year holiday, which started last weekend and will last through 3 March. That is putting much of Asia on hold for trading and vessel inqui...
USDA issued its major S&D crop forecast for the upcoming crop season at its annual Outlook Conference. Although generally bullish for corn and bearish for soybeans, with a modest shift in plantings from beans to corn, the report had minimal market impact except perhaps in long-dated new cro...
USDA’s monthly cattle on feed report for February will be released tomorrow. Analysts’ pre-report consensus estimates are for the total inventory on feed to be 98.4 percent of a year ago. Those estimates imply an on-feed inventory of 11.53 million head. The total inventory on feed...