Moving the Goal Posts China is a critical demand driver for U.S. soybean farmers and they rallied when the White House announced on Halloween that China had committed to buying 12 MMT of soybeans by year’s end, and then 25 MMT over the coming three years. There were ample skeptics at the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.