Industry Resilience When COVID hit and food supply chains were disrupted by the shift to consuming food at home instead of from institutional providers, critics decried the lack of resilience and called for remaking the industry. However, in a matter of a few short months, processors adjusted, and few people went hungry due to the situation. The cyber-attack on JBS this week reinforced that the industry is also less fragile than the energy grid, which failed in Texas this year and had to pay off the hackers to get gasoline flowing again this spring. JBS reported that most of its facilities were up and running the next day after the attack. In fact, instead of messing with food production and processing, critics should understand that the l...
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.