Infuriating Ingratiation Based on European press reports, the terms of the transatlantic trade deal (see Tariffs as a Tax) are less objectionable than the “humiliation” of “submission” to the U.S. But that is just Europe being its usual “bantie rooster.” HEC Paris Professor Alberto Alemanno initially characterized the EU’s trade deal with Donald Trump as unnecessary capitulation, the result of European nations failing to stick together and retaliate. Worse, the EU has committed to switching from buying Russian gas to American LNG, and to buying American weapons. It is all so galling. Yet, he later acknowledges that part of the problem is of Europe’s own making. Its free ridin...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.