World Perspectives
feed-grains soy-oilseeds wheat

Is 2012 Like 1988?

We haven't had a true 4 July weather market in years. In fact, it has probably not been since the last widespread mega-drought in 1988. That particular drought caught everyone's attention starting in May of that year, and it stretched throughout the Corn Belt and Northern Plains. Much of the Northern Plains have been on the right side of the "ring of fire" this year, plus there were some good rains in May across the far northern areas. Back in 1988, the weather market ended around the 4 July period, when it finally started to rain. That weather rally quickly took us to new highs, but when it ended, it ended with a fast and furious collapse in prices that were very permanent. Some analysts are now comparing 2012 to 1988, at least in terms...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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