World Perspectives
wheat

It’s All about Asia, and It Will Stay That Way

Southeast Asia is the location of nearly all of the growth and market action and will continue to be so for a long time, which is certainly no surprise to anyone in the business of agriculture.Having recently participated in a series of meetings in Southeast Asia for the second time in 30 days, it is noteworthy that the central theme continuously pounded home is that this part of the world is the location of  nearly all of the growth and market action and will continue to be for a long time. This is certainly no surprise to anyone in the business of agriculture, but the numbers are sometimes so astounding as to be nearly unbelievable. Following are some examples:

40 percent of the Philippines’ population is under 20 years old. Appr...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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