Yesterday was 16 September, which means that retailers can sell E15 again. Because of the evaporative volatility, it is not sold during the period of 1 June-15 September. However, the Trump administration is looking at granting a waiver for year-round sales, which could come prior to the November elections. While hoping that this use restriction is addressed, the next step targeted by the ethanol industry is marketing. Its ongoing research shows that the name E15 is a deterrent to consumer purchasing; thus, an effort is underway to promote it as Unleaded 88, a name that refers to its blended octane rating and is already in use by some retailers in Minnesota. The new name positions E15 as a mid-grade fuel. Regular fuel is 87 octane, premium...
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.