World Perspectives

Japan in Spades; Ponics for Work; Agrifoolish

Japan Almost in Spades Donald Trump abhors trade deficits, but he found his more accurate language during a state visit to Japan this week in citing a legacy of incomplete trade reciprocity. Unfortunately, instead of offering facts like the need to lower agricultural trade barriers, he pursued the same interventionist, state-minded language as his target countries by calling for Japan to buy more U.S. military equipment and make cars in America. While the U.S. and Japan agreed to “accelerate engagement in trade,” this was encased in the language of state-driven mercantilism. The world trading system needs uncompromising reciprocity, not Manhattan-style baksheesh.   Ponics for Work Once again, this week we are treated wi...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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