Key Takeaways: Acidity: Brazil’s agricultural production rose significantly after agricultural researchers were able to reduce soil acidity in the Cerrado region. Rotation: Farmers in the Center-West of Brazil, where the Cerrado is located, enjoy a soybean/corn double cropping advantage. Timing: Brazil’s second-crop (safrinha) corn is produced mostly for the export market. Safrinha corn accounts for about 80% of Brazilian corn production and has grown sharply in recent years. Land: Brazil has been able to add more cropland through converting pastureland that was previously part of the Cerrado. On the contrary, U.S. cropland has not meaningfully increased in decades. Currency: A depreciating Brazilian Real has also co...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Wheat futures pulled back sharply after Russian President Putin said there was a “chance” for peace and an agreement to end the war in Ukraine. There is plenty of skepticism about the opportunity for peace in Ukraine, but that didn’t stop wheat fr...
President Trump has opened the door to 100,000 MT of beef lean trimmings (limited to HTS codes 0201.30.5091, 0201.30.5097, 0202.30.5091, and 0202.30.5097) from countries listed under the “Other Countries” TRQ effective 1 September. These imports would not be subject to the over-quot...
A Small Industry Tied to a Global Benchmark The U.S. wool industry is small by global standards but heavily export-dependent, with roughly 60 percent of U.S. wool leaving the country each year. Australia, by contrast, dominates world wool trade. Because the U.S. lacks a deep domestic auction ma...