As USDA works on the details of a $15-20 billion relief package for agriculture, intended to mitigate the impact of China’s retaliation on the Trump administration’s latest round of tariff hikes, Congress is working on a broader disaster relief bill to cover hurricane damage in the Southeast, flooding/freezes in the Midwest and wildfires in California. The latter measure is part of the congressional leadership’s broader discussion regarding FY 2020 appropriations and raising of the federal debt limit. Congress will target a vote on the disaster relief package this week before breaking for the Memorial Day recess (24 May-4 June), but there is no guarantee of a deal. A vote can be expected in the Senate as Majority Leader M...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.