Both the Vermont labeling law and the proposed federal labeling requirement pending in Congress are likely to lead to consumer confusion, but an equally bad mess may be starting in Europe. Legal Approach on GMO Labeling A consortium of agrifood associations contracted for a survey to assess the impact of GMO labeling on consumers. The results indicate that labeling “misled substantial percentages of consumers to wrongly perceive the labeled product as less safe, less healthful, less nutritious, and worse for the environment.” Whether or not the research is intended for legal action, it certainly provides the basis for a challenge. When 73 percent of consumers say that they are less likely to buy a completely safe food because of the impli...