COVID-based economic lockdowns have broadly hurt economies around the world. Restaurant, entertainment, and airline sectors have been particularly wounded. The U.S. was the largest recipient of international tourism, though many other countries were larger on a per capita basis. Travel and tourism are tied to the success of restaurants and the food industry with U.S. National Restaurant Association estimating it contributes 30 percent of the business at fine dining establishments and 19 percent of all quick service sale. The good news is that while other sectors may be permanently changed, food and travel services appear likely to return once the disease is under control. This was evidenced by Singapore Airlines successful experiment last...
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.