World Perspectives
feed-grains soy-oilseeds wheat

Let the Guessing Games Begin

The noted economist John Kenneth Galbraith famously observed that “the only function of economic forecasting is to make astrology look respectable,” which is interesting since he was one of the foremost economic forecasters of his time. His remark could be considered especially applicable to efforts at predicting what may lie ahead for commodity markets. In fact, like other forms of economic forecasting, predicting the future of grain and soy markets as well as the fundamental factors that may drive them is basically glorified guesswork. Quite literally, exchange-traded futures markets for corn, wheat and soybeans are little more than organized frameworks for guessing what prices will be at set periods of time in the future. Gu...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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