The biggest question in the cattle and beef markets lately has been “when does the rally stop?” after beef values and fed and feeder cattle prices have all rallied to new all-time highs (beef prices if one ignores the brief rally during the COVID-19 plant closures). The fundamental drivers are well known – multiple years of cow herd liquidation, strong beef demand, and the closure of the U.S.-Mexico border to feeder cattle imports – but the timing of when the party will end is far less clear. WPI’s most recent research indicates that the rallies in both live and feeder cattle prices have significant upside potential and will likely continue into 2026. The beef outlook is less bullish with prices expected to ess...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.