Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Grains rallied across the board overnight and through Wednesday’s day session as a plunging U.S. dollar made U.S. exports more competitive. The move is especially valuable as the Brazilian soybean harvest accelerates and could keep U.S. shipments flowing. The cheaper greenback is also cri...
Thailand’s market is now officially reopened to soybean and soymeal imports as the government has resolved a lapse in tariff policy that caused import duties to default to prohibitively high levels earlier this month. On 27 January, the Thai Cabinet approved the continuation of its market...
Markets Not Government A common refrain from U.S. agriculture groups is that they prefer to get their income from the market than the government. Most of their income is derived from the market but it looks more romantic than real when one considers that government supplements determine the bre...