Wheat was the ball and chain while corn was the balloon in today’s trading. The weekly USDA Export Sales report from USDA was notable for wheat with washouts in old crop sales leading to a marketing year low, but new crop sales going blockbuster as Guatemala, Mexico and Panama all sought...
The Market The weekly Export Sales report was disappointing for soybeans as old crop net sales fell by half from the prior week and new crop net sales registered only 10 KMT – down sharply from the prior week’s volume of 43.1 KMT. Old crop exports were also lower than the prio...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.