The USDA and the Department of Health and Human Services (HHS) recently released the 2025 Dietary Guidelines for Americans (DGA). The headline developments were a direct reversal of the 2015 guidelines, which were the first to not include a recommendation to consume meat based in part on sustainability criteria and subsequently created a political firestorm. The 2025 guidelines – which were delayed due to the government shutdown were announced yesterday –fully included red meat and poultry, calling on consumers to “prioritize protein at every meal”. The new guidelines recommend protein serving goals of 1.2 to 1.6 grams of meat and vegetable-based protein per kilogram of body weight per day. Health and Hum...
There was heavy volume exiting soybeans, which dragged down the broader market today. The lack of a specific Chinese buying commitment for soybeans undermined speculators who had placed bets on state-directed trade. But even the Chinese do not totally ignore market fundamentals. They may still...
On Tuesday, 12 May, WPI reported on an Executive Order being prepared by the Trump Administration to suspend tariff rate quotas (TRQs) on beef from all exporters for 200 days as a means of addressing high beef prices in the United States. After considerable pushback from cattle producer groups,...
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscribe online after this date to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.