The Livestock and Meat Export report for September was released today. Pork exports were 545 million pounds in September, up 17 percent over last September. Value was up 6 percent to $563.2 million. Through the first three quarters of the year, exports were up 16 percent of 2019 year-to-date pace in both volume at 5.424 billion pounds and value at $5.69 billion. For muscle cuts alone – no offal – volume was up 22 percent and value up 19 percent. Through September, exports accounted for 29.6 percent of total production and 26.9 percent for muscle cuts; that compares to 26.3 percent and 22.8 percent respectively for 2019. Notably, Mexico maintained its spot as the top destination for muscle cuts after regaining it in Augu...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.