The recent February World Agricultural Supply and Demand Estimates (WASDE) report forecast beef production to increase in 2026 due to greater slaughter of steers and heifers, increased cow slaughter, and heavier dressed weights, all of which will provide some relief to the beef market. Also, the USDA’s January Cattle report estimated that the 2025 calf crop was smaller than the previous year, but as of 1 January, there were more feeder cattle held outside feedlots available to be placed during the first half of 2026. The question is: where will they go? The Cattle report shows the quarterly number of cattle on feed in feedlots of all sizes, not just those of 1,000 head or more capacity as covered by the monthly cattle on feed report.&...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscribe online after this date to...