Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, has suggested that American’s may have to “bite the bullet and sacrifice” the traditional Thanksgiving dinner celebration this year – as he noted his family will. What does that warning – about 40 days before the holiday – mean for turkey demand? If the Thanksgiving demand is changed this year because of COVID, there presumably would be a demand for more but smaller birds due to fewer extended gatherings and more small gatherings. Turkey production, like broilers and red meat, has been dealing with COVID already. Turkey breast meat is dependent on food service demand, and the placement of toms has slowe...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.