Fake Meat Fight The arguments over labeling regulations for plant-based alternatives to meat continue. The National Cattlemen’s Beef Association (NCBA) recently released the results of a consumer survey showing that nearly two-thirds of respondents believed the products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Consumers were shown the labels of the Beyond Burger product which features a cow icon, and the label on LightLife product which includes the word “beef” on the label. Those consumer survey results are probably a sign that the industry’s market positioning has been effective. The sector has been hoping to mimic the plant based be...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Monday, 25 May is a U.S. holiday, and both the markets and our office will be closed. Please note that the next issue of Ag Perspectives will be published on Tuesday, 26 May. The WPI staff wishes everyone a safe and enjoyable holiday weekend...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.