Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
By today’s close, losses in soybeans and wheat were down to fractions but corn could not fight its way back from USDA’s surprise bigger supply numbers in Monday’s WASDE. Volumes were generally light on this last day of trading ahead of Monday’s MLK holiday. Only the catt...
This past fall the U.S. government was shutdown for the longest period in history, with a temporary reprieve reached to re-open the government until the end of this month (30 January). Regardless of what happens, USDA was funded for the year under the compromise package, thus keeping the agency...
With the USDA’s semi-annual Cattle Inventory report just two weeks away now, many in the industry are sharpening their pencils to forecast what the inventory numbers will be. Perhaps more so than any other year past, this year’s forecasting effort is complicated by several unusual f...