Last week, WPI noted in a summer cattle market outlook that 14 percent of the cattle producing regions were in drought, compared to 38 percent last year, with the exception of the southeast cow/calf country where drought is worsening and raises questions about cow culling, heifer retention, and hay and forage crops in the region. The latest crop progress report shows that more than 91 percent of the corn crop in North Carolina is rated fair, or worse. Very poor ratings cover 44 percent of the crop, and 29 percent is rated as poor. That may mean a lot of corn in the state could be chopped for silage for forage, but not much can be transported to bigger cow calf areas of Georgia, Tennessee, Virginia and elsewhere. And with 67 per...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...