World Perspectives

Loss Suits; Fourth Revolution

If the Internet is an example of how energy, mechanization and digitization can be melded to better inform the public, the lesson is that there is an equal risk of misinformation. Loss Suits Non-GMO: A federal court has dismissed a lawsuit alleging that the Chipotle restaurant chain falsely advertised its food as non-GMO. It ruled that the plaintiff failed to specify the products or quantify any economic injury. Notable is the judge’s contention that “reasonable” consumers would not consider meat and dairy produced using GM feed to be itself genetically modified. Some strident anti-GMO groups will disagree with that interpretation.Chesapeake: The U.S. Supreme Court declined to hear a lawsuit filed by the American Farm Bureau Federation an...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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