World Perspectives

MAHA: More Pulses? Does it Matter?

The Make America Healthy Again (MAHA) movement, spearheaded by the Secretary of Health and Human Services Department includes a lot of transformational goals, and some goals that are objectively silly. For example, Coca-Cola is transitioning back to sugar for some of its soft drinks, an announcement that made HHS Secretary Robert F. Kennedy, Jr. and President Trump proud. It is celebrated as a MAHA milestone. However, replacing high fructose corn sweetener with sugar may make Coke taste better, but will it actually Make America Healthy Again? Likewise on the silly scale, Secretary Kennedy’s plan for HPAI is a non-starter. He proposed to take a hands-off approach and let the virus run its way through the poultry flock, with said flock...

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Waste Energy; Selective Protectionism

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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