Grain and soy markets were soft overnight with corn, wheat and soybeans trading slightly below Tuesday’s close. Trading volume was quite low. The day session found wheat taking an unusual bounce higher, but corn managed only a small gain. Soybeans slipped a couple of cents, and soy products were also down just slightly. Trading volume was not impressive and seemed particularly low in the corn market. Wheat markets are greatly oversold and so are subject to quick little rallies just for that reason. However, the winter wheat markets may be finally coming to realize that the severe late winter weather has posed (and still poses) a threat to both HRW and SRW crops. Overnight temperatures fell to single-digit levels throughout the Plains...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.