The CBOT opened with soymeal jumping higher and soybeans and wheat posting strong inverses. Corn opened lower and traded a lackluster session overnight. After the morning session opened, the soy complex and wheat markets continued to rally, and soymeal explosively so. Soybean stocks at Chinese ports are at 10-year lows amid slow shipments from Brazil and possible distributions to further exports. Wheat prices are supported by strong consumer demand around the world, but traders are beginning to wonder how much additional price premia can be added. The weather around the world is broadly favorable for crop development, with wet conditions in Europe easing some, though the European Commission noted it expects soft wheat yields to decli...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.