The market opened mixed but ended mostly in the green. Prices were boosted by decent export sales, especially in wheat, very few deliveries against expiring May contracts, and of course short-covering. Although corn rallied back today it still lacks the rationale for a move higher. Unless China does something uncharacteristic, the overhang of surplus stocks is not going to go away. The International Grains Council (IGC) lowered its projected global grain use in 2019/20, including deleting 11 MMT of corn used for ethanol. Thirty-five percent of U.S. ethanol plants are off-line and the remaining 140 plants are running below capacity. There are visibly more cars on the road this week than in the past, but travel will remain...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.