Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Missed Opportunity President Trump shut down trade negotiations and said he would add 10 percent more tariffs on Canadian goods in retaliation for a pro-free trade advertisement in Ontario. Ontario Premier Doug Ford is bragging that the ad was effective and chortles over the ad getting under Tr...
The Trump tariff plans are still unfolding with almost daily changes. However, on a positive note, the latest news is that China and the U.S. have reached a framework agreement prior to President Trump and President Xi meeting on Thursday in Korea at the end of Trump’s Asia tour. China&rs...
Mediterranean/Middle East/North Africa/Africa – MEA Region Egypt is reportedly late in payment on a number of Ukraine wheat vessels – six that have been unloaded and two in Egyptian ports. The total value is said to be in excess of $30 million. The shipper says that there has been s...
Beef packer margins snapped a six-week string of losses and gained $73/head last week due to gains in beef prices and weaker fed cattle prices. Margis were still very weak by historical records (-$143/head) but at least started to trend in the right direction. Beef values are holding steady hea...