The CBOT opened on a firm note with a long holiday weekend filled with dry weather for most of the U.S. offering support. This week’s forecast was initially supportive, with hot/dry weather forecast for the major crop-growing regions, though afternoon model runs turned wetter for the last half of the week. The afternoon weather forecasts brought pressure to the CBOT and markets settled toward the mid-point of the day’s trading range. Funds remained net buyers in corn and soybeans while doing little in the wheat market. This afternoon’s Crop Progress/Conditions report from USDA will likely limit bullishness in tomorrow’s CBOT trade. The share of corn rated good/excellent slipped 2 percent from last week, a smal...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.