The CBOT was mostly lower to start the week with Friday’s WASDE confirming that, without a weather event in the Northern Hemisphere this summer, corn and soybean supplies will be ample. Additionally, good odds for precipitation across the U.S. Corn Belt as corn approaches peak pollination pressured futures. Corn and soybeans saw the greatest selling pressure while wheat futures traded lower but lacked the conviction of the summer crops. The U.S. weather pattern holds good chances of rain for the Corn Belt and eastern/Upper Midwest over the next two weeks. Notably, the Southern Plains will remain dry with excessive heat, which could damage corn yields in that part of the country. Overall, however, the weather forecast remains fa...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.