The CBOT finished higher in the wake of a WASDE report that featured record large U.S. corn and soybean yields. The report was not quite as bearish as pre-report expectations suggested, with ending stocks figures for corn and soybeans remaining in-line with historic norms. Additional support came from the acknowledgement that Wednesday’s yield forecasts do not include the impacts of any adverse weather after 1 August (i.e., the derecho wind event across the Corn Belt earlier this week). Traders are looking for the U.S. corn yield in particular to be revised lower once those impacts are more fully known. The key features from today’s WASDE were the record large corn and soybean yields, pegged at 181.8 and 53.3 BPA, respect...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.