Trade news was floating through the air like snowflakes in December with President Trump noting that a trade deal with China could happen “sooner than you think”. U.S. Trade representative Lighthizer was more reserved in his comments and said “we’ll see” about a China trade deal. The USTR did note that the two countries still have good communication back and forth and that President Trump wants a “good” trade deal, not just any trade deal. Beyond China, the USTR said the U.S. and Japan have reached an agreement on “early achievements” from negotiations for market access. The two countries were discussing ways to increase trade in agricultural and industrial goods, as well as digit...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.