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Market Commentary

In overnight futures trading, the grains were a bit firmer with soybeans hovering on either side of unchanged. The only news of consequence was a sharp, unexpected decline of the U.S. dollar versus sterling and the euro. The EU sent some sort of a finalization date in late November for Brexit, which caused both of those currencies to rally. Wheat and corn prices have traded in reverse lockstep with the U.S. dollar in recent days, moving lower when it strengthens, and we guess its sharp drop today helped put those futures into the green. However, what a difference a day or, in this case, a tweet makes! The much bigger macro influence came in the form of a tweet from President Trump about 9 a.m. (EDT) that suggested progress was being made i...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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